diff --git a/npm/codewhale/scripts/artifacts.js b/npm/codewhale/scripts/artifacts.js
index c0a74f4f..77dd081a 100644
--- a/npm/codewhale/scripts/artifacts.js
+++ b/npm/codewhale/scripts/artifacts.js
@@ -14,7 +14,7 @@ const ASSET_MATRIX = {
     arm64: ["codewhale-macos-arm64", "codewhale-tui-macos-arm64"],
   },
   win32: {
-    x64: ["codewhale-windows-x64.exe", "codewhale-tui-windows-x64.exe"],
+    x64: ["codewhale-windows-x64.exe", "codewhale-tui-windows-x64.exe", "codewhale.bat"],
   },
 };
 
@@ -112,8 +112,8 @@ function releaseBinaryDirectory() {
 function allAssetNames() {
   const names = [];
   for (const platformAssets of Object.values(ASSET_MATRIX)) {
-    for (const pair of Object.values(platformAssets)) {
-      names.push(pair[0], pair[1]);
+    for (const assets of Object.values(platformAssets)) {
+      names.push(...assets);
     }
   }
   return Array.from(new Set(names));
diff --git a/npm/codewhale/test/artifacts.test.js b/npm/codewhale/test/artifacts.test.js
index e16e88fd..a5483170 100644
--- a/npm/codewhale/test/artifacts.test.js
+++ b/npm/codewhale/test/artifacts.test.js
@@ -65,3 +65,12 @@ test("known platforms are unaffected by alias map", () => {
     });
   }
 });
+
+test("allAssetNames includes every matrix entry", () => {
+  const { allAssetNames, allReleaseAssetNames } = require(ARTIFACTS_PATH);
+  const assetNames = allAssetNames();
+  assert.ok(assetNames.includes("codewhale-windows-x64.exe"));
+  assert.ok(assetNames.includes("codewhale-tui-windows-x64.exe"));
+  assert.ok(assetNames.includes("codewhale.bat"));
+  assert.ok(allReleaseAssetNames().includes("codewhale.bat"));
+});
diff --git a/scripts/release/prepare-local-release-assets.js b/scripts/release/prepare-local-release-assets.js
index 8cb2c779..db258421 100755
--- a/scripts/release/prepare-local-release-assets.js
+++ b/scripts/release/prepare-local-release-assets.js
@@ -10,6 +10,9 @@ const {
   detectBinaryNames,
 } = require("../../npm/codewhale/scripts/artifacts");
 
+const WINDOWS_LAUNCHER = "codewhale.bat";
+const WINDOWS_CLI_ASSET = "codewhale-windows-x64.exe";
+
 async function sha256(filePath) {
   const content = await fs.readFile(filePath);
   return crypto.createHash("sha256").update(content).digest("hex");
@@ -41,6 +44,9 @@ async function main() {
 
   if (prepareAllAssets) {
     for (const assetName of allAssetNames()) {
+      if (assetName === WINDOWS_LAUNCHER) {
+        continue;
+      }
       if (assets.some((asset) => asset.target === assetName)) {
         continue;
       }
@@ -62,6 +68,25 @@ async function main() {
     manifestLines.push(`${await sha256(outputPath)}  ${asset.target}`);
   }
 
+  if (assets.some((asset) => asset.target === WINDOWS_CLI_ASSET)) {
+    const batContent = [
+      "@echo off",
+      "where wt >nul 2>nul",
+      "set NO_ANIMATIONS=1",
+      'if "%ERRORLEVEL%"=="0" (',
+      '    wt --title CodeWhale cmd /k "%~dp0codewhale-windows-x64.exe"',
+      ") else (",
+      '    "%~dp0codewhale-windows-x64.exe"',
+      ")",
+      "",
+    ].join("\r\n");
+    const batPath = path.join(outputDir, WINDOWS_LAUNCHER);
+    await fs.writeFile(batPath, batContent, "utf8");
+    const batHash = await sha256(batPath);
+    manifestLines.push(`${batHash}  ${WINDOWS_LAUNCHER}`);
+    console.log(`Generated ${batPath}`);
+  }
+
   manifestLines.sort();
   const manifestPath = path.join(outputDir, CHECKSUM_MANIFEST);
   await fs.writeFile(manifestPath, `${manifestLines.join("\n")}\n`, "utf8");